A-Beauty, or Australian Beauty, is a growing beauty movement that embraces the essence of Australian culture.
A-Beauty is about pure, natural ingredients, with a particular focus on native Australian botanicals. This refreshing approach to skincare celebrates natural beauty while promoting a healthy, laid-back lifestyle.
The principles of A-Beauty are based on simplicity and authenticity. Aussies are known for our relaxed approach to life, which is reflected in minimalist skincare routines. Instead of overwhelming the skin with a myriad of products, Australians prioritise quality over quantity, seeking out potent formulas that deliver outstanding results. Australians are about enjoying life and a pared-back approach to the beauty routine resonates with their love of enjoying the natural landscape, being outdoors, spending time with mates, and cherishing a balanced lifestyle.
We love A-Beauty!!
A key component of A-Beauty is the focus on pure, natural, and native ingredients. Australia is an amazing country with so many beautiful natural ingredients. These ingredients often have unique properties that can do wonders for the skin. For instance, Australian Kakadu plum, rich in vitamin C, helps brighten the complexion and protect against environmental damage. And then there’s Macadamia oil which is a hypoallergenic and non-comedogenic oil, that contains omega-6 linoleic acid. It’s wonderful for balancing sebum production. We love discovering and formulating with Australian native ingredients, there are so many to choose from!
Georgie Bloom is a passionate advocate of A-Beauty, and embraces the movement's core values of simplicity, multitasking products, and natural ingredients. A-Beauty routines often mean fewer products, but the important thing is that it still delivers exceptional results. We also love multitasking products which means more time can be spent living the good life!! A happy, healthy leisurely lifestyle.
A-Beauty encourages us to prioritise our well-being and enjoy life to the fullest. That’s why it’s so loved!
